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Scotch distillery debuts 'whisky cocktail' pods, gets mocked mercilessly on Twitter..

423 Views 8 Replies 8 Participants Last post by  jtguns

Scotch distillery debuts 'whisky cocktail' pods, gets mocked mercilessly on Twitter: 'Tide Pods but whiskey'

You know how the worst part of drinking is having to be responsible enough to hold a glass? Well, Scotland-based distillery The Glenlivet, which produces single malt Scotch whiskey, has solved this problem with its newest product: the "whisky cocktail pod."

The iceless, stirless and glassless Capsule Collection was unveiled recently during London Cocktail Week, somewhat to the ire of Twitter.

“As a brand that celebrates originality, we are always looking to break the conventions that have determined how single malt Scotch has historically been enjoyed. The Glenlivet Capsule Collection does exactly that, and we’re excited to see how people react when they try our glassless cocktails,” Miriam Eceolaza, director of The Glenlivet, said in a press release.

The capsule, which is described as the first of its kind for a spirit brand, is made of an edible, biodegradable seaweed-based material, and filled with 23 milliliters (.77 fluid ounces) of scotch. According to the press release, “the capsules are popped in the mouth for an instant burst of flavor, and the capsule is simply swallowed.”

“When The Glenlivet approached us to create single malt whisky cocktails, we knew it was going to be an exciting partnership. At Notpla we want to create original solutions for how to serve and consume drinks, and The Glenlivet is a brand that is looking to do just the same” added Rodrigo Garcia Gonzalez, Co-Founder and Co-CEO of Notpla, a sustainable packaging start-up which partnered with Glenlivet, along with the Tayer + Elementary brand.

The shot-of-the-future doesn’t seem to be going over as well on Twitter, which has referred to the latest invention as something “no one asked for,” and, aptly, likened it to Tide Pods — but for whiskey, and not as colorful.

Though some on Twitter took time to share helpful tips of when the pods could be most useful.

However, there will be no savoring this launch, as the pods will only be available in London during the city’s cocktail week, Oct. 4 – 13.
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A solution to a non-existent problem
Part of the single malt experience is in the aroma.
Using a proper glass, sipping and savoring with all the senses.
The Glenlivet should know better.
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Glenlevit is the best Scotch.
Don't think that stuff is aged?
I like the oldest I can afford at the time.
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There are much better ones available; they are small batch, hard to find and a lot more expensive - but they're out there.

The 10 Best Single Malt Scotches to Drink Right Now

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  • Craigellachie 31. Crowned one of the best single malts in the world this year, Craigellachie (pronounced Craig-ella-key) 31 is a gem bottle within a gem brand.
Glen Levit is my favorite. I like MaCallen as well. I currently have about 10 different scotches of various prices and styles. Tucked away for a special occasion is a bottle of Ballantine 30 year old. I may break that out on my son’s wedding day next summer. I don’t know. I could save it for the birth of my first grand child. Decisions.
To be honest its kind of interesting n I would like to get a few. Too bsd its only going to be in London for sale
Give them an A for effort.
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I don't lower myself to drink Glenlivet, I have better taste. Although I do keep 30+ bottles of single malt on my bar, some of the real good stuff is put away for that special reason.
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