I seem to remember a case several years ago were a store in Texas that specialized in custom fitting of woman bras. This store hire only women to assist in the fitting of the bras because obviously the fitting required for the woman to be topless. A man applied for the job and was denied for what the store believe is was a reasonable reason. The man sue, and guess what? He won, the store was ordered to hire the guy. The store was a chain, so the owner of the chain closed ALL their stores in Texas, the judge decision provoke the fire of a bunch if people over this issue.